Wednesday, May 2, 2007

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3) Sarah Jessica Parker: SJP Bitten bites the fashion blogosphere



The collection, promising and affordable:

Sarah Jessica Parker may be a lady of luxury, but she wants to bring fabulous clothing to the masses at affordable prices. Since we already know that her clothing line Bitten will be inexpensive (we're talking each article under $20), now we can all dress like SJP! The collection was named after her reaction to walking into a Steve & Barry’s store for the first time - she was "bitten." She then decided to collaborate with them to create high-quality sportswear for women of all ages and sizes at a fair price. It has been reported Bitten will make its official debut on June 7th, only at Steve & Barry's stores. The line will consist of approximately 150 styles and over 400 clothing items and accessories such as: knit shirts, wool and cashmere sweaters, dresses, lingerie, denim, handbags, jewelry, belts and of course...shoes!The tagline for the collection is: "Fashion is not a luxury, it's a right." I'll second that! The concept is just perfect.

The controversy(source: WWD) :

Oprah Winfrey's power to publicize an author, a star or a designer is legendary, so naturally she was promised an exclusive on the unveiling of Sarah Jessica Parker's new Bitten line for mass chain retailer Steve & Barry's. But last week, Gawker founding editor Elizabeth Spiers' new blog site, Fashionista, published photographs from a password-protected area of a preliminary Bitten Web site intended only for long-lead-time monthly magazines. When attorneys from Steve & Barry's requested Fashionista remove the photos, it did, but by then dozens of other blogs had already posted images, giving plenty of potential customers the chance to put in their two cents.

It's a fact : The fashion blogosphere has been offended. Are you of those who think being talked about is always good? :o)

If you landed on this blog, it's probably because you are desperately looking for those damned pictures of SJP's collection. Sorry, I don't have them. They have been removed of every popular fashion blog.

Glamour have the first “official” look at the line in their June edition with Sarah Jessica Parker modeling it in a fashion spread. The Glamour photoshoot doesn’t include just Bitten clothes, she’s photographed wearing a Chanel jacket, Christian Louboutin shoes, and Bitten Sarah Jessica Parker t-shirt and jeans. I was more "bitten" by Kate Moss for Topshop preview, but hopefully I'll be surprised in a month. :o)



1 comment:

Cmichellestyles said...

love Sarah Jessica Parker